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		<pubDate>Wed, 08 Sep 2010 02:59:50 -0400</pubDate> 
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			<title>Know What&apos;s for Sale</title>	
			<link>http://www.terrainsim.com/terrain/index.cfm?LinkServID=195D00A4-1B78-7B0F-4EADA4606455F703&amp;showMeta=0&amp;fileExt=.pdf</link>
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			<pubDate>Mon, 28 Sep 2009 00:00:00 -0400</pubDate>
			<description><![CDATA[<p>There are only four things for sale in the world. Who cares and why write about it? There are at least four reasons.</p> ]]></description>
			
			<category><![CDATA[ABM Attraction-Based Marketing]]></category>	
			
			<category><![CDATA[B2B Enterprise]]></category>	
			
			<category><![CDATA[B2B Midsize]]></category>	
			
			<category><![CDATA[Government Sector]]></category>	
			
			<category><![CDATA[Identity-Based Branding]]></category>	
			
			<category><![CDATA[Professional Services]]></category>	
			
			<category><![CDATA[Strategic Planning]]></category>	
			
			<category><![CDATA[VCs/Angel Investors]]></category>	
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			<title>Top Five Ways to Avoid Being a Fish</title>	
			<link>http://www.terrainsim.com/terrain/index.cfm?LinkServID=5655404D-1B78-7B0F-4EB298488CDB96AD&amp;showMeta=0&amp;fileExt=.pdf</link>
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			<pubDate>Mon, 17 Aug 2009 00:00:00 -0400</pubDate>
			<description><![CDATA[<p>There&rsquo;s nothing worse than going to a trade show and feeling like a fish in a fish tank, stuck in your booth.</p> ]]></description>
			
			<category><![CDATA[ABM Attraction-Based Marketing]]></category>	
			
			<category><![CDATA[B2B Enterprise]]></category>	
			
			<category><![CDATA[B2B Midsize]]></category>	
			
			<category><![CDATA[Creative Services]]></category>	
			
			<category><![CDATA[Government Sector]]></category>	
			
			<category><![CDATA[Identity-Based Branding]]></category>	
			
			<category><![CDATA[Marcomm Auditing]]></category>	
			
			<category><![CDATA[Marketing Planning]]></category>	
			
			<category><![CDATA[Other Resources]]></category>	
			
			<category><![CDATA[Performance Measurement Marketing]]></category>	
			
			<category><![CDATA[Professional Services]]></category>	
			
			<category><![CDATA[Recommended Books]]></category>	
			
			<category><![CDATA[Recommended Web Sites]]></category>	
			
			<category><![CDATA[SBC Story-Based Communications]]></category>	
			
			<category><![CDATA[Strategic Planning]]></category>	
			
			<category><![CDATA[Template Library]]></category>	
			
			<category><![CDATA[Terrain MRI]]></category>	
			
			<category><![CDATA[VCs/Angel Investors]]></category>	
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			<title>Development and use of a Tagline</title>	
			<link>http://www.terrainsim.com/terrain/index.cfm?LinkServID=5655BF8F-1B78-7B0F-4EC3C8855FBE704E&amp;showMeta=0&amp;fileExt=.pdf</link>
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			<pubDate>Mon, 20 Jul 2009 00:00:00 -0400</pubDate>
			<description><![CDATA[<p>When companies use taglines effectively they seem truly inspired &ndash; and it&rsquo;s nearly impossible to think about these companies without remembering their taglines.</p> ]]></description>
			
			<category><![CDATA[ABM Attraction-Based Marketing]]></category>	
			
			<category><![CDATA[B2B Enterprise]]></category>	
			
			<category><![CDATA[B2B Midsize]]></category>	
			
			<category><![CDATA[Creative Services]]></category>	
			
			<category><![CDATA[Government Sector]]></category>	
			
			<category><![CDATA[Identity-Based Branding]]></category>	
			
			<category><![CDATA[Marcomm Auditing]]></category>	
			
			<category><![CDATA[Marketing Planning]]></category>	
			
			<category><![CDATA[Other Resources]]></category>	
			
			<category><![CDATA[Performance Measurement Marketing]]></category>	
			
			<category><![CDATA[Professional Services]]></category>	
			
			<category><![CDATA[Recommended Books]]></category>	
			
			<category><![CDATA[Recommended Web Sites]]></category>	
			
			<category><![CDATA[SBC Story-Based Communications]]></category>	
			
			<category><![CDATA[Strategic Planning]]></category>	
			
			<category><![CDATA[Template Library]]></category>	
			
			<category><![CDATA[Terrain MRI]]></category>	
			
			<category><![CDATA[VCs/Angel Investors]]></category>	
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			<title>Kauffman Foundation: Right-Sizing the VC Industry</title>	
			<link>http://www.terrainsim.com/terrain/index.cfm?LinkServID=1BC971A6-1B78-7B0F-4EAF1617A657CD6D&amp;showMeta=0&amp;fileExt=.pdf</link>
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			<pubDate>Fri, 17 Jul 2009 00:00:00 -0400</pubDate>
			<description><![CDATA[<p>The Marion Ewing Kauffman Foundationo published a study in June of this year. It says VCs must shrink to survive. We couldn't agree more.</p> ]]></description>
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