Staff Picks

Leadership

Wed, 28 Apr 2010 15:07:00 -0400

Oh no he didn't...

Sun, 11 Apr 2010 00:00:00 -0400

Language blocking angel investors in the comprehensive financial reform bill being pushed by Senate Banking Committee chairman Senator Dodd must be a joke...

Let's get Googled...

Wed, 17 Mar 2010 00:00:00 -0400

Google intends to choose several cities in the coming months to launch Google Fiber - we want Dayton to be one of them...

Featured Books

Tue, 02 Mar 2010 15:23:00 -0400

We know many, many people for whom book recommendations are simply an exercise in “adding another book to the list of books I’m not reading or likely to read anytime soon.” It’s true; life is full as it is. Yet, we know that somehow, some way, we must find time to maintain or get back to being a student – a student of our industry, of marketing, of life.

Event Brief Template

Mon, 01 Mar 2010 16:12:00 -0400

Events marketing is a practice unto itself and Terrain has built a starting point for event planners and laypersons alike. There are three components to the template - the event brief, an event plan, and an agenda. The template includes detailed instructions.

Seth Godin's lemonade stand reminds me of lawnmowing

Mon, 11 Jan 2010 00:00:00 -0400

There's something about good customer service stories that really feel like a Winter evening in front of the fire, don't you think?

Terrain MRI

Thu, 03 Dec 2009 08:59:00 -0400

The Terrain Market Readiness Index© is an effective assessment tool to help investor groups better understand the businesses they’re considering for investment. The Terrain MRI augments other aspects of your due diligence, such as financial and technological.

Content may be king but stories are the supreme being

Wed, 02 Dec 2009 00:00:00 -0400

How will brand marketers create and distribute their own content in 2010?

Edupunks?

Wed, 14 Oct 2009 00:00:00 -0400

What's happening in higher education

Our Work

Wed, 02 Dec 2009 19:01:00 -0400

Who We Serve

Wed, 02 Dec 2009 18:59:00 -0400

Marketing & Communication Planning

Wed, 02 Dec 2009 17:37:00 -0400

From understanding our target markets to setting reasonable expectations and budgets, there are few things more disappointing than a marketing plan that can’t be executed. The Build Team’s job, then, is to translate the business and strategic plans created by you or in conjunction with us into working marketing and communications plans.

Business & Strategic Planning

Wed, 02 Dec 2009 17:36:00 -0400

When you become a marketing organization, the entire organization is empowered to focus on your customers and stakeholders. Customer service representatives can advocate for delivering ongoing value and accounting departments can see themselves as an integral part of brand stewardship.

Contact

Wed, 02 Dec 2009 17:24:00 -0400

MarComm Audit

Wed, 02 Dec 2009 17:19:00 -0400

One of the most fundamental and useful tools Terrain provides clients is the marketing communications audit. There are two features of the audit.

Story-based Communications

Wed, 02 Dec 2009 17:18:00 -0400

Terrain SBC© is a communications development model designed to build the foundation for an enterprise-wide platform – the story-structure of the organization – to better engage the many stakeholder groups important to business success.

Attraction-based Marketing

Wed, 02 Dec 2009 17:18:00 -0400

ABM™ has been developed to offer an alternative to traditional “promotion-based” marketing practices as executed throughout the world of consumer packaged goods and retail marketing.

Performance Measurement Marketing

Wed, 02 Dec 2009 17:18:00 -0400

Utilizing Terrain’s Story-based Communications© process, Terrain develops a comprehensive look at enterprise-wide priorities and programs to engage peak performance and loyalty among your workforce.

Home

Wed, 02 Dec 2009 16:48:00 -0400

Identity-based Branding

Sun, 11 Oct 2009 22:55:00 -0400

Terrain has researched and developed a new branding paradigm specifically for non-profit organizations and the causes they champion, as well as economic development organizations and the geographies they serve.