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Terrain Strategic Integrated Marketing

Terrain was founded to bring to life Peter Drucker’s quote: “Because the purpose of business is to create and keep a customer, the business enterprise has two – and only two – basic functions: innovation and marketing. Marketing and innovation produce results; all the rest are costs.”

We take Drucker’s belief as a business axiom, so we are organized around the guiding principle: Don’t have a marketing department, be a marketing organization. This foundation is expressed in two ways – by developing executive teams as marketers and innovators (as Drucker suggests) and by building a strong story-based culture.

Recent Blog Postings

Oh no he didn't...
April 11, 2010

Language blocking angel investors in the comprehensive financial reform bill being pushed by Senate Banking Committee chairman Senator Dodd must be a joke...

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Let's get Googled...
March 17, 2010

Google intends to choose several cities in the coming months to launch Google Fiber - we want Dayton to be one of them... 

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