Explore.Build.Prosper

Terrain Strategic Integrated Marketing

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Graceworks Lutheran Services

Graceworks Lutheran Services produces an Annual Report each year to help tell Graceworks’ story of Faithful Caring – and the values that Graceworks’ 900 employees and 1,000 volunteers embody. The Annual Report is distributed to residents, donors, and volunteers by mail, and during Graceworks’ annual board meeting. The Annual Report also includes design elements that address Graceworks’ elderly and special needs population. For example, the layout is fairly simple and easy-tofollow, with ample white space. The publication uses a large, sans serif font, and is printed on bright white paper to aid legibility.

The Impact:

• Communicate important milestones reached b y the organization
• Recognize volunteers and donors for their contributions
• Disclose information about the financial strength of the organization
• Help tell Graceworks’ story of Faithful Caring – and the values that Graceworks’
900 employees and 1,000 volunteers embody