Supporting and informing our work to help clients explore their marketplaces, build new opportunities, and prosper from their focused efforts, Terrain has developed a series of business solutions focused on the foundations of all communications strategies. In some cases, we’ve focused our attention on specific sectors, such as professional services or municipalities. In other cases, these solutions provide an organizing and unifying foundation upon which our clients can become better at telling their stories to the many constituencies important to their success.
Below is an overview of each of our business solutions.
Terrain SBC© is a communications development model designed to build the foundation for an enterprise-wide platform – the story-structure of the organization – to better engage the many stakeholder groups important to business success.
ABM™ has been developed to offer an alternative to traditional “promotion-based” marketing practices as executed throughout the world of consumer packaged goods and retail marketing.
Utilizing Terrain’s Story-based Communications© process, Terrain develops a comprehensive look at enterprise-wide priorities and programs to engage peak performance and loyalty among your workforce.
One of the most fundamental and useful tools Terrain provides clients is the marketing communications audit. There are two features of the audit.
The Terrain MRI™ is a five-point market readiness report designed to give investment teams insight into a business’s potential success, its challenges toward that success, and actions to mitigate risks.