MarComm Audit
One of the most fundamental and useful tools Terrain provides clients is the marketing communications audit. There are two features of the audit.
Internal audit of the organization’s existing communications – across all businesses and functional areas; from marketing communications to PR to investor relations to human resources. Key results include:
- Details the “state-of-the-union” for brand and communications consistency, story-structure, and messaging
- Assesses the effectiveness of key communications within the organization
- Aligns existing communications with best practices for stakeholder needs and includes a “gap analysis” to identify needed communications channels
Competitive Analysis – to compare enterprise communications with market competition. Key results include:
- Detailing current “state-of-the-union” analysis of top competitors brand identity, story structure, key messaging, and design standards
- Comparative detail of where the organization’s communications are differentiated
- Ongoing system to support current and future marketing communications development
The completed Marcomm Audit works as a living document, serving your organization on an ongoing basis. Typically, the audit will be updated once a year to include new information on competitors. The audit informs subsequent work in building your brand strategy and communications platform.
Terrain organizes your audit in three categories, both within the organization and externally focused on the marketplace.
To learn more and to discuss how we might help you see your communications better, contact us today by calling or emailing Terrain CEO, Evan Scott.