Story-based Communications
Terrain SBC© is a communications development model designed to build the foundation for an enterprise-wide platform – the story-structure of the organization –to better engage the many stakeholder groups important to business success. There are four steps in the SBC© process. They are Source, Evaluate, Categorize, and Deliver.
The goal is to accommodate the need for:
- The right information (Source the information)
- Going to the right people (Evaluate the audience)
- For the right reason (Categorize the purpose)
- Delivered in the right way (Through compelling stories)
Thus, our objectives are to identify the sources and uses in each of the four categories above.
| Source | Who and from where are we gathering the information we need? |
| Evaluate | Who are our audiences – internal and external who want and can benefit from our information and stories? |
| Categorize* | What do we want to accomplish by sharing our information and stories? |
| Deliver | What interests and engages our audiences? How do they want to receive our information? |
Project Deliverables
- SBC© Completed Worksheet
- Key Messaging Recommendations
- Company Story Structure
Terrain SBC© forms the foundation for your company’s storytelling, communications standards, and define the sources and uses of the information important to your various stakeholders.
To learn more and to discuss how we might help your company, contact us today by calling or emailing Evan Scott.