Articles
From time to time we write and post articles here. We also post articles that we’ve published and, more importantly, we’ll be featuring articles written by you.
Seriously, marketing is storytelling. Storytelling is, perhaps, the single most important job in any society. Stories tell us where we come from, they tell us who we are, and they can inspire us to create our best future. On an ongoing basis, we solicit our clients and partners to tell their story about a specific aspect of their journey to prosperity, and we encourage real stories — the struggles and the successes. Ultimately, this will become a repository for our collective stories of triumph and success – from new product launches to overcoming market obstacles to enriching our work environments.
We’ll be updating this section periodically, so be sure to check back or follow our blog to get regular updates.
- Know What's for Sale
- September 28, 2009
There are only four things for sale in the world. Who cares and why write about it? There are at least four reasons.
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- Top Five Ways to Avoid Being a Fish
- August 17, 2009
There’s nothing worse than going to a trade show and feeling like a fish in a fish tank, stuck in your booth.
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- Development and use of a Tagline
- July 20, 2009
When companies use taglines effectively they seem truly inspired – and it’s nearly impossible to think about these companies without remembering their taglines.
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- Kauffman Foundation: Right-Sizing the VC Industry
- July 17, 2009
The Marion Ewing Kauffman Foundationo published a study in June of this year. It says VCs must shrink to survive. We couldn't agree more.
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- Seven Rules for Creative Brainstorming Sessions
- July 6, 2009
There are a lot of reasons in business to brainstorm. But there's never a good excuse to spit.
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