Featured Books
Marketing and Strategy
- Marketing As Strategy by Nirmalya Kumar
- Blue Ocean Strategy by W.Chan Kim and Renee Mauborgne
- Made to Stick by Chip and Dan Heath
- The New Rules of Marketing and PR by David Meerman Scott
- Socialnomics, by Erik Qualman
- Word of Mouth Marketing, by Andy Sernovitz
Business Intelligence and Psychology
- Emotional Intelligence by Daniel Goleman
- Social Intelligence by Daniel Goleman
- Tipping Point by Malcolm Gladwell
- Blink by Malcolm Gladwell
- Outliers by Malcolm Gladwell
- Predictably Irrational by Dan Ariely
- Sway by Ori Brafman
- The Culture Code by Clotaire Rapaille
- The Empathic Civilization by Jeremy Rifkin
Branding / Brand Management
- 22 Immutable Laws of Branding by Al Ries and Laura Ries
- Designing Brand Identity: A Complete Guide... by Alina Wheeler
Management and Leadership
- Good to Great by Jim Collins
- Management Challenges for the 21st Century by Peter Drucker
- The Executive in Action by Peter Drucker
- Adventures of a Bystander by Peter Drucker
Human Resources