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Ooh, I'm so jealous
January 25, 2012
By Evan Scott
Tags: Branding, Company Culture

Some days, I still fantasize about being someone awesome – Tom Brady or Dider Drogba or Jamie Foxx. Not anymore.

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There are stars upon thars...
October 19, 2011
By Evan Scott
Tags: Branding, Communications, Dr. Seuss

Whoever thought we'd get a branding jab in the midst of the #Occupy movement...but it reminds me of Dr. Seuss's Sneetches.

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I'm so over prepared sodas
May 2, 2011
By Evan Scott
I'm so over prepared sodas

SodaStream creates a new, and not so cool, category for all the other sodas out there: Prepared Sodas. It makes them sound medicinal and a little creepy.

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Starbucks' Howard Schultz: Master Storyteller
March 15, 2011
By Evan Scott
Tags: Customer Service, Storytelling, Corporate Culture, Performance Measurement Marketing, Employer Branding, Story-based Communications

Starbucks has it's groove back - ever since Schultz returned and shut down the stores for three hours to retell the Starbucks story to his Baristas.

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What's next for the CMO?
May 14, 2010
By Evan Scott

 In the U.S., the average tenure for a CMO is roughly 23 months. In the U.K., it is even shorter. From Fast Company...

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Oh no he didn't...
April 11, 2010
By Evan Scott
Tags: Kauffman Foundation, Entrepreneurs, Angel Investors

Language blocking angel investors in the comprehensive financial reform bill being pushed by Senate Banking Committee chairman Senator Dodd must be a joke...

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Let's get Googled...
March 17, 2010
By Evan Scott

Google intends to choose several cities in the coming months to launch Google Fiber - we want Dayton to be one of them... 

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Seth Godin's lemonade stand reminds me of lawnmowing
January 11, 2010
By Evan Scott
Tags: Customer Service, Seth Godin

There's something about good customer service stories that really feel like a Winter evening in front of the fire, don't you think?

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Content may be king but stories are the supreme being
December 2, 2009
By Evan Scott

How will brand marketers create and distribute their own content in 2010?

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Edupunks?
October 14, 2009
By Evan Scott
Tags: Strategic Planning, Higher Education, Richard Florida, Peter Drucker, Matthew Gilbert, FastCompany

What's happening in higher education

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