- Ooh, I'm so jealous
- January 25, 2012
- By Evan Scott
Some days, I still fantasize about being someone awesome – Tom Brady or Dider Drogba or Jamie Foxx. Not anymore.
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- There are stars upon thars...
- October 19, 2011
- By Evan Scott
Whoever thought we'd get a branding jab in the midst of the #Occupy movement...but it reminds me of Dr. Seuss's Sneetches.
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- I'm so over prepared sodas
- May 2, 2011
- By Evan Scott
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SodaStream creates a new, and not so cool, category for all the other sodas out there: Prepared Sodas. It makes them sound medicinal and a little creepy.
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- Starbucks' Howard Schultz: Master Storyteller
- March 15, 2011
- By Evan Scott
Starbucks has it's groove back - ever since Schultz returned and shut down the stores for three hours to retell the Starbucks story to his Baristas.
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- What's next for the CMO?
- May 14, 2010
- By Evan Scott
In the U.S., the average tenure for a CMO is roughly 23 months. In the U.K., it is even shorter. From Fast Company...
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- Oh no he didn't...
- April 11, 2010
- By Evan Scott
Language blocking angel investors in the comprehensive financial reform bill being pushed by Senate Banking Committee chairman Senator Dodd must be a joke...
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- Let's get Googled...
- March 17, 2010
- By Evan Scott
Google intends to choose several cities in the coming months to launch Google Fiber - we want Dayton to be one of them...
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- Seth Godin's lemonade stand reminds me of lawnmowing
- January 11, 2010
- By Evan Scott
There's something about good customer service stories that really feel like a Winter evening in front of the fire, don't you think?
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- Content may be king but stories are the supreme being
- December 2, 2009
- By Evan Scott
How will brand marketers create and distribute their own content in 2010?
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