B2B Midsize
We define midsize as approximately $20 million to $200 million dollars in annual revenue. This represents the size of company that is large enough to have and need an in-house marketing infrastructure.
More than that, we also believe this size range of company has significant opportunities to grow in both size (market share) and scope (product innovation, new market penetration). Of course, these are generalizations but the principles help us and our clients set the stage for establishing focused and meaningful goals.
Key features of our work within this segment include helping leadership teams establish scalable marketing and communications infrastructures – documenting and codifying its brand strategy, corporate culture, and other aspects of its ethos.