Professional Services
Most commonly identified as law and accounting, Terrain works with a host of businesses in this category. Here they are:
- Accounting
- Commercial Real Estate Services
- E/A/P (Engineering, Architecture, and Planning)
- Financial Planning and Management
- Higher Education
- Insurance and Risk Management
- IT / Software Consulting
- Law
- Venture Capital and Angel Investment
This isn’t a comprehensive list, but we hope this communicates the basic premise. Businesses that rely on individual expertise as a central part of their product/service delivery – that is, companies where the people are the product – have unique and identifiable marketing needs.
Terrain conducted a 3-year, independent study and developed Attraction-based Marketing© as an answer to the challenges professional firms face. Key elements of this targeted marketing paradigm include recognizing the unique sales model, stakeholders as brand stewards and as the brand itself, and the importance of effective storytelling to name a few.