VCs / Angel Investors
A unique offering among other marketing firms, Terrain has developed an assessment tool called the Terrain MRI©. The MRI, or Market-Readiness Index, measures six distinct criteria and assigns individual and overall scores to businesses seeking funding.
One of the issues facing VCs and Angel groups today is the need to be more efficient with their choices of investment. Rather than investing in 10 deals to achieve a payoff with one, the future of the industry depends in part on improving that ratio. While investment firms have deep expertise in accounting, law, and the industries they target, many of them do not have specific marketing expertise – industry experts, yes – but often from an operations, finance, or legal background.
Check out this June 2009 article from the Kauffman Foundation.
The Terrain MRI helps qualify meaningful investments by putting sales projections and models through their paces. Click here to learn more about the Terrain MRI©. The Terrain MRI can help both early-stage and mature business investment.